Mercedes-Benz AG · Mercedes-AMG · Mercedes-Benz Classic · Goodwood
Epic Racing Duels: a presentation that made motorsport history tangible through eleven legendary racing cars.
The challenge
Eleven racing cars from seven decades needed to be presented not merely as exhibits, but as the living rivals of their respective eras — in a clear and audience-focused presence at the Festival of Speed.
Our response
Quadriga conceived and delivered the brand space under the theme ‘The Rivals — Epic Racing Duels’. From design and dramaturgy to on-site production, it created a stage for motorsport history with vehicles from 1937 to 2006.