MINI training and brand environment
Case 06Training Event & Mobility

MINI · Rotterdam

IMDE & PLT

Three months of international training with around 2,900 participants and more than 500 vehicles.

2024
Scope

Vehicle handling

Logistics

Event staff

Product experts

Quality assurance

The challenge

Making complexity
manageable.

A central training event for MINI’s international dealer network required consistent quality and highly resilient operations over several months.

Our response

Precision meets
experience.

Quadriga managed vehicle handling, logistics and the deployment of event staff, product experts and car detailers. The team also ensured the quality of knowledge transfer for the new models.

3months of operations
2,900participants
500+vehicles
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