BMW Group brand presence at an international automotive exhibition
Case 09Mobility & Vehicle Operations

BMW · Germany

IAA Mobility

Vehicle logistics, maintenance and a dynamic driving stage show across more than 3,600 square metres.

2023
Scope

Vehicle delivery

Vehicle handling

Maintenance & service

Precision drivers

Event operations

The challenge

Making complexity
manageable.

For BMW’s presence at IAA Mobility, every vehicle-related discipline had to work together precisely across a large-scale exhibition environment.

Our response

Precision meets
experience.

Quadriga was responsible for vehicle delivery, movement, maintenance and service. Experienced precision drivers added a dynamic stage show to the brand presence.

3,600+m² exhibition area
01integrated mobility team
360°vehicle operations
Next projectMercedes-Benz
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