Mercedes-Benz Classic exhibition space with historic vehicles
Case 10Brand Experience & Live Communication

Mercedes-Benz · Germany

Classic Center Re-Opening

A three-day brand experience combining heritage, workshops, entertainment and driving activation.

2024
Scope

Concept

Participant management

Communication

Technology

Set design

Driving activation

The challenge

Making complexity
manageable.

The reopening needed to tell the story of the Mercedes-Benz Classic Center in a contemporary and premium way across several experience formats.

Our response

Precision meets
experience.

As an integrated part of the project team, Quadriga planned and delivered workshops, talks, entertainment and driving activations — including communication, participant management, technology and set design.

3days of brand experience
06connected disciplines
01integrated project team
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