The challenge
Making complexity
manageable.
A new high-performance model needed a world premiere at the Goodwood Festival of Speed that combined product, personality and brand in one distinctive moment.
Mercedes-AMG · Goodwood
CLA 45 World Premiere
The world premiere of the Mercedes-AMG CLA 45 4MATIC+ with Kimi Antonelli — from the first idea to the completed brand space.
2026
Making complexity
Our response
Precision meets
experience.
Quadriga developed the idea, dramaturgy and design concept, translated the first sketches into a distinctive brand space and managed on-site delivery. The concept became a focused premiere experience with Kimi Antonelli.
The Rivals↗