Heritage event area with tents and vehicle presentation
Case 05Heritage Brand Experience

Mercedes-Benz Classic · Sweden

THE AURORA

Classic automobiles in a curated event environment set against a Scandinavian backdrop.

2026
Scope

Event operations

Vehicle presentation

Heritage experience

Guest environment

The challenge

Making complexity
manageable.

Heritage vehicles, guests and temporary event architecture needed to come together in a confident and cohesive brand presence.

Our response

Precision meets
experience.

The current reference on quadriga.group documents the Mercedes-Benz Classic event area with pagoda tents, vehicle presentations and a premium guest environment.

2026project year
SESweden
CLASSICheritage at the centre
Next projectMINI
IMDE & PLT